# Recruitics Conversion Tracking Setup

April 16, 2026

Recruitics is a data-powered recruitment marketing firm. They partner with the world’s leading brands, accelerating their ability to attract and hire top talent.

Fountain's Conversion Tracking Manager enables you to manage your Recruitics tracking scripts within the Fountain Platform.

Once the setup steps below are complete, please reach out to [support@fountain.com](mailto:support@fountain.com) or the Customer Success team to turn on the XML Feed for Recruitics.

# Activate Recruitics Javascript

In order for Recruitics to operate correctly, you will need to activate the Recruitcs Javascript in Fountain. Follow the steps below to activate the javascript:

01. Once logged into Fountain, click your **initials icon** then click **Company Settings**.

02. On the Company Settings page, click **Conversion Tracking** under App Settings.

03. Click **Add Conversion Tracker**.

04. Select **Recruitics** in the Network dropdown menu and type a **description** for the tracker.

05. Click **Next Step**.

06. Type **generic_recruitics** in the Parameters field. _Please note: there is no formal Tracker ID or API Key for the Recruitics script._

07. Click **Next Step**.

08. Check the box next to **Trigger on the jobs directory page** if your company is using the Fountain's Job Directory. Also, check the box by **Trigger on the Application form**. Leave the Opening dropdown with **Trigger on all openings** selected. In the Stage dropdown, select **Trigger on 1st stage after the application form.** This will cause the trigger to fire once an applicant completes the application form.

1. To track Hire (completed Fountain workflow), you will need to identify which stage in the Fountain workflow the applicant is taken to upon completion and leverage the keyword functionality in the conversion tracker instead of "after the application form."

09. Click **Next Step**.

10. In the Frequency When to Trigger dropdown, leave **Every time applicant lands on trigger target** selected.

11. Click **Complete**.

# Expose Anonymous Applicants' IDs

In order for Recruitics to successfully track all applicants moving through your Opening's workflows, you must set up Fountain to expose anonymous applicants' IDs. Follow the steps below to expose anonymous applicants' IDs:

01. Once logged into Fountain, click your **initials icon** then click **Company Settings**.

02. On the Company Settings page, click **Conversion Tracking** under App Settings.

03. Click **Add Conversion Tracker**.

04. Select **Custom** in the Network dropdown menu and type a **description** for the tracker. We recommend typing **Applicant ID** as the description.

05. Click **Next Step**.

06. In the Custom Javascript Step box, enter:

07. Click **Next Step**.

08. Check the box next to **Trigger on the jobs directory page** if your company is using the Fountain's Job Directory. Also, check the box by **Trigger on the Application form**. In the Opening dropdown select **Trigger on all openings**. In the Stage dropdown, select **Trigger on all stages.**

09. Click **Next step**.

10. In the Frequency When to Trigger dropdown, select **Every time applicant lands on trigger target** selected.

11. Click **Complete**.

Remember, once the setup steps above are complete, reach out to [support@fountain.com](mailto:support@fountain.com) or the Customer Success team to turn on the XML Feed for Recruitics.