Conversion Tracking Manager

Use Fountain's Conversion Tracking Manager to centralize, configure, and test tracking scripts from supported networks or custom JavaScript across your application pages.

Updated this week

The Conversion Tracking Feature enables you to:

• Manage all conversion tracking scripts for ad networks and job boards in one place
• Pass the count of Applicants landings in the Jobs Directory or any Opening, Stage, or Application form to the network source
• Trace these landings to their source ads and job boards

Supported Networks

• Joveo (conversion tracking handled automatically via server-to-server integration — see note below)
• Facebook
• Google
• Google Adwords
• Custom JavaScript
• Google Analytics 4
• Google Tag Manager
• Perengo
• Recruitics
• Adzuna

Joveo Tracking Requires No Setup

Joveo conversion tracking in Fountain works automatically via a server-to-server (S2S) integration. When an applicant completes a Fountain application through a Joveo-sourced link, Fountain captures the Joveo click ID and automatically sends a conversion event to Joveo server-side. No pixel configuration or manual tracker setup is required. This method is not affected by browser restrictions or ad blockers.

Add a Conversion Tracker

To add a conversion tracker, follow the steps below:

1. Hover over your username to access Company Settings > Conversion Tracking under App Settings.
2. Click the blue Add Conversion Tracker on the top right corner.
3. Pick a Network in the drop-down menu and provide a description. Click Next Step.
   • Fountain recommends that you provide a specific description for your conversion tracker for future reference.
4. Label your tracker ID or API key with a unique identifier for the script. Click Next Step.
   • The tracker ID or API key must match the key provided by the network that uniquely identifies your account or campaign.
   • While Fountain supports custom scripts, Fountain does not edit any code.
5. Add parameters based on the network. There are three types of parameters that you can submit values for. See the Merge Keys article for supported keys that can be set as parameters.
   • Required Parameters: Keys that you must provide values for, or else the conversion tracker will not be triggered. Networks that have required parameters are Facebook, Google, and Google Adwords.
   • Optional Parameters: Keys with static keys that you can optionally provide values for, but are not required.
   • Custom Parameters: Parameters that allow you to provide your own keys and values.
6. Select which Openings, Stages, forms, or pages you want the tracker to trigger on. Click Next Step.
7. Specify when to trigger the tracker. You can choose if you want the tracker to trigger the first time applicant lands on the specified page or if you want the tracker to trigger every time the applicant lands on the specified page.
8. Click Complete.

If you still have questions about the conversion tracker settings for a specific network, navigate to their documentation page.

Add a Custom Conversion Tracker

Note: As mentioned, Fountain does support custom scripts for conversion tracking, however, Fountain does not edit/review any custom code. Your development or IT team will be responsible for management of any custom code.

1. Follow steps 1-3 from Add a Conversion Tracker. On the Network drop-down menu, choose Custom. Click Next Step.
2. Insert your developed custom JavaScript for your Custom Conversion Tracker. Click Next Step.
3. Follow steps 4-7 from Add a Conversion Tracker.

Editing and Deleting your Conversion Tracker

1. Hover over your username to access Company Settings > Conversion Tracking under App Settings.
2. Click Actions on the right side of tracker you want to test.
3. Click Edit if you want to edit the tracker, and delete if you want to delete it.

Test your Conversion Tracker

1. Hover over your username to access Company Settings > Conversion Tracking under App Settings.
2. Click Actions on the right side of tracker you want to test.
3. Click Test Integration.
4. Click Trigger Test Call.
5. After you see the message Tracker has been fired, navigate to the network website to see if the tracker has been successfully triggered.

Best Practice: We recommend you test your tracker before you deploy them to ensure there are no bugs.

Performing an Advanced Test

Depending on the browser, you can perform an advanced test to inspect the code and see if it fired by looking into the network tab. Click the browser type below to learn more:

Safari

1. Choose Safari > Preferences, and click Advanced.
2. At the bottom of the pane, select the Show Develop menu in menu bar checkbox.
3. Go back to Safari browser and use (Option+Cmd+C) to open the console.
4. Select the network tab to view if your script has run.

Firefox

Use (Option+Cmd+E) on Mac or (Ctrl+Shift+E) to open the network console to view if your script has run.

Google Chrome

1. Use (Option+Cmd+J) on Mac or (Ctrl+Shift+J) on Windows to open the console.
2. Select the network tab to view if your script has run.

Conversion Tracking Tool Demonstration

Conversion Tracking Tool - YouTube

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Conversion Tracking Tool Fountain Learning

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