GLOBO reduces time- to-onboard by 72% with Fountain Hire

Fountain Hire enables GLOBO to manage rapid growth while decreasing onboarding time

72%

decrease in time-to-onboard
(from 22 days to 6 days)

Manage

1,050% increase in annual onboards
(from 200 to 2,300 per year)

GLOBO is a technology-focused language solutions provider that enables
organizations to communicate in 430 languages and provides robust data
and insights through a revolutionary cloud-based platform. The company
offers access to qualified interpreting professionals, translation services, and
language integrations so companies can deliver an exceptional experience
to their customers. GLOBO aims to provide empathic interactions to the over
25 million people in the United States who are considered to have limited
English proficiency.

A struggle to streamline processes

Dominika Weston, Talent Manager at GLOBO, manages the talent acquisition
team and has played an instrumental role in not only revamping the onboarding
processes and restructuring the recruiting team but also the overall growth
of the company during the past several years.

GLOBO relies on delivering quality linguists to its customers, and having
the right hiring system in place to hire these linguists is crucial to GLOBO’s
success. When Weston joined GLOBO, there were only two recruiters on the
team, and their existing applicant tracking system (ATS) was hindering the
small team’s efficiency.

“There were a lot of challenges as far as lack of structure in the onboarding
process, lack of accessibility to the data, lack of ability to pull reports that
would help the recruiting team make better hiring decisions,” said Weston.
“We didn’t have everything all combined in one place. Things felt like they were
all over the place.”

As a company looking to expand, they needed a solution that would automate
and streamline all of their communications and information into one platform
so the team could manage a larger number of applicants.

“We had candidates reaching out to many departments asking about the
updates on their onboarding process, and it was almost like the left hand
would not know what the right hand was doing,” said Weston. “It was a lack of
transparency that created situations that could have been avoided if we had
everything centralized.”

“With Fountain, we are able to change and modify the workflows to really make the best use out of the applicants’ time and out of the recruiters’ time.”

An ATS designed for scalable growth

When Weston and her team were looking for a new
ATS, they were looking for something that could help
them scale the business without drastically increasing
headcount.

“We looked at several products and we found Fountain
to be the most appealing with the product roadmap,
the attentiveness to the clients’ needs, and the overall
automation and customization functionalities within the
system itself,” said Weston.

Around the time they were looking into a new ATS,
GLOBO was starting to grow rapidly. Due to the nature of
their hiring process of having to deliver on unique needs
for varying types of clients, the new system needed to be
easily configurable.

“When we onboard linguists for remote positions, the
onboarding steps are slightly different than for onboarding linguists for onsite, in-person engagement,” said
Weston. “With Fountain, we are able to change and
modify the workflows to really make the best use out of
the applicants’ time and out of the recruiters’ time.”

One of the biggest pain points with their previous ATS
was the inability to consolidate information into one
system. With Fountain Hire, everything they need for
talent acquisition is in one place, which has allowed other
teams within GLOBO to access recruiting information
when needed.

“If recruiter A reaches out to candidate A and then candidate A responds, recruiter B can pick things up right
there,” Weston said. “Everything is clear, unified, and it’s
just easy to navigate.

“It’s been great having other teams utilize the platform for
what they need, whether it is a candidate’s credentials,
the quality of the leads, or how the negotiation of the
rates took place.”

A remedy that benefits recruiters and candidates

Providing candidates with a superior experience is a main
focus for the GLOBO team. Remedying the pain points
of their unpolished hiring process is what made Fountain
Hire the best choice for Weston and her team.

“When candidates go through the onboarding process,
they’re able to see what their next step is,” said Weston.
“They don’t have to go back and forth with the recruiter.
We create workflows and we can enable visibility into
these workflows for the candidates. For example, they
know that after the background check, documentation
comes in place. The candidate can see where they are
in the journey from start to the very end.”

On the recruiter side, document-signing integrations and
the ability for candidates to schedule/reschedule interviews on their own have drastically reduced the mundane

tasks that stalled the previous system. Fountain Hire’s
workflow automation also minimizes the need to manually
move candidates through the hiring funnel, allowing the
team to efficiently manage a large volume of applicants.

“The process of applying is much easier—now recruiters
don’t waste time looking into and reviewing the resumes,
or looking at what questions are not answered the way
we would like them to be,” said Weston. “The process is
much cleaner for the entire recruiting team. Our effectiveness and productivity also greatly increased.”

Candidates applying to GLOBO have commented on the
ease of the application process, especially key features
like SMS capabilities within Fountain Hire. This ability for
the GLOBO team to manage candidate communications
via automated text messages frees up time for recruiters
to focus on more meaningful tasks like giving one-on-one,
personalized attention to candidates who need it.

“[With Fountain Hire], we became much more effective
at creating time for recruiters to interact directly with the
applicants when needed,” said Weston. “Interviewing,
building the relationship, and just making sure that the
human touch is there, rather than spending endless hours
on those admin pieces.”

“The business is expanding, and having everything centralized makes working so much easier for everyone.”

Elevating decision-making through advanced data and analytics

Having clear visibility into data and analytics from the
entire hiring funnel helps the GLOBO team continue to
improve their process. The data’s level of granularity
provides insight into potential workflow blockers and, in
combination with the Fountain Customer Success team,
GLOBO can quickly resolve issues and find solutions.

“Fountain provides a lot of transparency,” said Weston.
“It allows us to analyze things and optimize where we still
need improvements to make sure that we continue to
offer the candidates the best possible experience out
there.”

In addition to enhancing the overall process, Weston also
uses the information to see where her team spends the
most time. This helps inform her professional development plans for these team members and identify areas
for improvement in the hiring process.

“I am able to pull the data and look at what my recruiters
are spending their time on: Are they spending it on emailing passive candidates they identified? Are they spending
it on text messaging active applicants and getting them
through interviews? Or looking at and reviewing compliance documentation?” said Weston.

Paving the way for seamless growth

In the past three-and-a-half years, GLOBO has acquired
three companies, and Fountain Hire has been pivotal
in consolidating and optimizing the recruiting data and
processes from these newly acquired companies. Prior
to the mergers, GLOBO was onboarding approximately
200 people annually, and now, they are onboarding nearly
2,300 people per year and looking to increase these
numbers in the coming years.

“From 200 onboards to over 2,000—it gives you really a
good understanding and good perspective as to how the
business has been growing and how essential and how
timely it was for us to engage with Fountain, because
otherwise, we would get lost,” Weston said.

GLOBO plans to continue to use Fountain Hire as the
company expands.

“We continue to grow, we continue to acquire,” Weston
said. “The business is expanding, and having everything
centralized makes working so much easier for everyone.”