Alto expands market
reach by 5x with
Fountain
!

Fountain streamlines Alto’s hiring process and delivers actionable insights to fuel rapid growth

$300

average cost-per-hire

5x

increase in market presence

450

drivers hired in 6 months with
a team of 3 recruiters

2 to 7 days

time-to-offer

Integrations

eduMe
Alto is a luxury rideshare service that aims to redefine the transportation sector.
Unlike their competitors, Alto hires drivers as W-2 employees and provides
them with branded vehicles stocked with amenities such as charging cables,
WiFi, complimentary water, and umbrellas. Passengers can even opt for a
conversation-free ride with the touch of a button.

Talroo

“The recruiters would put ads on Indeed and just message the candidates
directly,” said Leddy. “Then they would have the applicants come onsite to fill
out the application and do an interview.”

When Jimmy Leddy started at Alto, he was excited to see they had been using
an applicant tracking system, Fountain Hire, to manage their workforce. In the
days before Fountain Hire, Alto’s manually intensive hiring process was a major
roadblock for company growth.

Founded in Dallas, Texas in 2018, Alto is committed to providing an elevated
and consistent experience for all users, distinguishing themselves in the
competitive rideshare industry. Alto is led by a dynamic team, including Jimmy
Leddy, Program Manager of Supply, who has overseen the company’s hiring
process in Dallas, Houston, Los Angeles, Miami, and Washington, D.C. since
2022.

With a recruiting team of only one to two people, the old time-consuming
process was inhibiting growth. At the time, the Alto team was hiring about
30 employees per week with little to no automation. Approximately one year
after their founding, Alto was eager to expand into new markets and started
looking for the right hiring solution to accelerate this growth.

Manual hiring was stifling growth

“As the business was growing, Alto needed to have a more sophisticated way
of tracking applicants, reaching out to applicants, engaging with them, and just
having internal metrics for the business,” said Leddy.

Once the team learned about the customization and automation capabilities of
Fountain Hire, they were sold.

“Fountain Hire is just a tier above what everyone else is doing,” said Leddy.

“Fountain Hire is just a tier above what everyone else is doing.”

A comprehensive hiring platform built for scale

Fountain Hire’s customizable workflows and AI-powered
automation have allowed the team of three recruiters to
hire 450 people across five markets in six months.

For a growing business, being able to find and hire drivers quickly is vital, as is the ability to backfill roles. With
Fountain Hire, Alto can connect to job boards to seamlessly post roles, which has helped them achieve a timeto-offer of between two to seven days.

“Within the application itself, candidates put their availability, they submit a resume, they record themselves
answering interview questions, and they fill out a driver
quiz,” said Leddy. “That’s all automated through Fountain
Hire, so all our recruiters have to do is review everything
and see who will move on to the final stage, which is the
driving test.”

“With Fountain Hire, if we want to hire 15 people in a
week, we could. If we want to hire 30, we could,” said
Leddy. “We’re just hiring based on our numbers, and
volume is not a concern at all for us.”

The Alto team has set their sights on other Fountain
offerings, as well. For example, Fountain Onboard would
allow the Alto team to create a customized, branded, and
AI-powered onboarding experience with tailored progress tracking and personalized task dashboards.

“With Fountain Onboard, we are excited for increased
engagement, continued training, and better segmentation
of our workforce,” said Leddy.

Actionable insights from data and analytics

One of the biggest pain points Alto faced before Fountain
Hire was a lack of detailed data and analytics. In order to
grow efficiently, the recruiting team needed to be able to
see the effectiveness of the hiring process.

“The analytics give us insights into what we need to
improve and what we’re struggling with,” said Leddy. “It
makes it easy to adapt and make those changes to
improve our process.”

Having access to tailored reports and the ability to work
through issues with the Fountain Customer Success
Manager have allowed Alto to make necessary adjustments while also capturing data on recruiting spend.
With Fountain Hire, Alto’s current cost-per-hire is $300,
which is significantly less than the average cost-per-hire
of $4,700 estimated by the Society for Human Resource
Management.

“We can actually collect data on conversion rates and
understand how the money we spend correlates to the
number of applicants,” said Leddy. “The analytics have
leveled up the business overall.”

A better, faster applicant experience with customization

Creating a superior applicant experience is what sets Alto
apart from their competitors. The easier and quicker the
hiring process, the higher the caliber of candidates the
company hires, resulting in exceptional customer service
for Alto users.

Prior to using Fountain Hire, applicants had to come
onsite multiple times in order to fill out an application
form and complete an interview. With the new process
enabled by Fountain Hire, only those candidates who
pass all the qualifying stages need to show up in person,
and Alto’s time-to-contact candidates after review is just
28 hours.

“We’ve already done the whole interview process and
everything beforehand,” said Leddy. “Now when they’re
coming onsite, they’re coming to do a driving test. And
then once they pass the test, they’re offered the job.”

Candidate engagement is a struggle for many companies hiring high volumes of candidates. Fountain Hire’s
built-in SMS functionality enables hiring teams to trigger
automatic text messages at any point in the hiring funnel.

“Fountain will continue to be instrumental in the growth of this company.”

These messages can inform candidates of the next steps
in the process or remind them of interview appointments.
Candidates can even respond, which then triggers a
notification for recruiters right within the Fountain Hire
platform.

“With the automated messages, we are able to keep
candidates engaged with Alto the brand,” said Leddy.
“The UI for the applicant-facing side is really customizable
and looks really nice. And there’s no code on our part to
make the UI look good.”

Continued growth with a future-proof workforce management platform

Fountain’s customization and automation capabilities
have enabled Alto to rapidly expand during the past
several years. With plans to continue to grow into new
markets, having a workforce management platform that
allows them to streamline their operations throughout the
hiring and onboarding journey will be key to keeping their
pipeline full and ensuring they are meeting new demand
quickly.

“Every product Fountain puts out is something we want
to use,” said Leddy. “The Fountain team has been great
about involving us in the products they’re looking to
develop. It’s something we really value and love to give
input on.”

Alto plans to continue to use the Fountain platform (Hire
and Onboard) to enhance their hiring and drive business
growth.

“Fountain will continue to be instrumental in the growth of
this company,” said Leddy.